With advantages of academic strength in economics, sociology, management and public policy studies at Tsinghua, the CMOM is to focus on research on media operation and management in the time of new challenges and opportunities presented by China's entry to the WTO. Current staff research interests include media market pattern and trend studies, competition strategies of Chinese media, policy an...

Tsinghua-Nikkei Institute of Media Studies (TNIMS)Director: Professor Cui, BaoguoFounded in 200

Focused in film and television studies, audio-visual art and industry, the CFTS is one of the national centers in the field that has successfully developed close ties with the media institutions and government departments, and also integrated information science, literature, managerial science and audio-visual related subjects for a basis of comprehensive television and film studies. Current ma...

Tsinghua-Bayer Programme on HIV/AIDS and Media (TBPHM)Director: Professor Li, Xiguang and Valentino, Bill (Bayer)Founded in 200