With advantages of academic strength in economics, sociology, management and public policy studies at Tsinghua, the CMOM is to focus on research on media operation and management in the time of new challenges and opportunities presented by China's entry to the WTO. Current staff research interests include media market pattern and trend studies, competition strategies of Chinese media, policy and regulation issues of the development of media. The CMOM has its long-term goal to be the national leading center of media development studies providing advanced and strategically consultancy.

Director: Professor Cui, Baoguo