Ph.D/Professor, Doctoral Supervisor
Film and Television Communication Research Center,
School of Journalism and Communication, Tsinghua University
Research Interests
Film and TV Industry
Internet Audio-visual Content
Cultural Tourism Industry
Educational Background
Ph.D. in Humanity, Hong Kong Baptist University,2007
M.A., Tsinghua University,2004
B.A., Shandong University,2001
Current Courses
Audio-visual Language
Film and Television Management
Short Drama Film Workshop
Service
Professional Committee of Film industry and Management of Chinese Collegial Association For Visual Art, Secretary-General/Member of the Council
China Film Association Theory and Review Committee, Member of the Council
Beijing China TV Artists Association, Member of the Council
Publications
BOOKS
1. The Logic and Application of Audiovisual Language, China International Radio Press，2022；
2. China Livestreaming E-commerce Industry Insights, Palgrave Macmillan,2021；
3. Internet Audio-visual Blue Book -- Report on the Development of China's Internet Audio-visual Industry (2021), Social Sciences Academic Press(China), 2021.
4. Blue Book on Film and Television -- Development Report of China's Film and Television Industry (2021), Social Sciences Academic Press(China),2021
5. Cultural tourism Blue Book -- Report on the Development of China's Cultural Tourism Industry (2020), Social Sciences Academic Press(China), 2020.
6. Internet Audio-visual Blue Book -- Report on the Development of China's Internet Audio-visual Industry (2020), Social Sciences Academic Press(China), 2020.
7. Research on the Construction of Chinese Film and Television Industrialization System, Social Sciences Academic Press(China),2020
8. Blue Book on Film and Television -- Development Report of China's Film and Television Industry (2020), Social Sciences Academic Press(China),2020
9. Cultural tourism Blue Book -- Report on the Development of China's Cultural Tourism Industry (2019), Social Sciences Academic Press(China), 2019.
10. Internet Audio-visual Blue Book -- Report on the Development of China's Internet Audio-visual Industry (2019), Social Sciences Academic Press(China), 2019.
11. Blue Book on Film and Television -- Development Report of China's Film and Television Industry (2019), Social Sciences Academic Press(China),2019
12. Legal Practice and Business Of Film and Television in China, China Film Press, 2017.
ARTICLES IN JOURNALS
1. Public Art Ethical Dilemmas Exploring Regulation - A Study of the Relationship between Mobile Short Video and Public Space，China Television. 2022.6
2. Brand Value, Technological Innovation and New Platform Empowerment - A Study of the World Animation Film Industry 2010-2020，Sichuan Drama，2021.11
3. Path to Success for Theme Drama in Development of China’s TV Market，TV Research. 2021.11
4. The Construction of Digital Flow Experience:A Study on the Development Path of Interactive Audio-Visual，China Literature and Art Criticism. 2021.9
5. Differentiated Supply, Low Culture Discount and Theme Type Selection，TV Research. 2021.9
6. History, Norms and Significance of Film Restoration，Film Art. 2021.5
7. Creative expression of historical and cultural documentaries from Jade Letters in China，China Television，2021.8
8. From Symbol to Simulacra: Exploring the Value of Chinese Myth Animation Derivatives，2021.3
9. New Mainstream, New Form, New Trend-Observation of China's TV Drama and Web Drama Industry，Media，2021.6
10. Creatting Cultural Memories of Ancient Villages, Towns, and Cities，Social Sciences Weekly，2021.5
11. Risk Research and Trend Forecast of Livestreaming E-commerce Industry，Modern Audio-Video Arts，2021.4
12. Film Market Observation for the New Year Celebration Period of 2020-2021， Contemporary Cinema，2021.4
13. Media Cooperation, Content Upgrade, Digital Experience，The Press，2020.12
14. Presenting “Resistance” of COVID-19 Epidemic in Wuhan:Taking “Wuhan Vlog” Reports and “Wuhan: My Diaries of Resisting Epidemic” as Examples，Modern Audio-Video Arts，2020.11
15. Multi-element Expression and Cultural Imagination in Food Documentaries——Taking " Once Upon a Bite 2" as an Example，China Television，2020.10
16. A Study on Communication Logic, Viewing Mode and Production Mechanism of Streaming Media Audio-visual Products，Contemporary Cinema，2020.10
17. Reviewing Chinese Mainland and Hong Kong Co-production Movies Based on the Theory of Becoming of Gilles Deleuze，Global Journal of Media Studies，2020.9
18. Research on the Development and Future Trend of Chinese Online Movies,Film Art,2020.7;
19. Vertical Integration and Supply-side Reform: Observation of Trends in China's TV Drama Industry，Modern Communication(Journal of Communication University of China)。2020.5
20. Construction of Multiple Experiences:Prediction of the Development Trend of China’s Film Industry in the 2020 Pandemic,Journal of Beijing Film Academy,2020.4；
21. Research on the Developing Path of Domestic Online Film Critics in Recent Years,Contemporary Cinema,2020.3；
22. Between Art and Commerce:The Current Situation of the Dissemination of French Films in China under the Perspective of Cultural Discount from 2009 to 2018, Journal of Beijing Film Academy,2019.12；
23. Promote Short Video Content Upgraded, Empower Mainstream Culture Dissemination,Moder Audio-Video Arts,2019.8；
24. The Enlightenment of Short Video Development to TV Program Innovation, China Radio and TV Academic Journal,2019.8；
25. Research on the Mode Innovation of Documentary Audio-visual Works in the Era of Media Convergence, Modern Communication,2019.3；
26. Methods and Paths of Value Evaluation of Film Copyright, Modern Publishing,2019.1；
27. The Path to Integrative Development of Film, TV and Cultural Tourism,Modern Audio-Video Arts,2018.12；
28. The Investment Opportunity Analysis of Urban Cinemas: A Case Study of Dezhou, Shandong, Contemporary Cinema,2018.11；
CURRENT RESEARCH GRANTS
1. "Research on Audiovisual Excellent Works in Promoting the Creative Transformation and Innovative Development of Excellent Chinese Traditional Culture", a study on the interpretation of the spirit of the Sixth Plenary Session of the 19th Central Committee of the Communist Party of China Spiritual National Social Science Foundation Major Project
2. Research on the Global Film Industry (2011-2020)", a major project funded by the Ministry of Education in philosophy and social sciences as the Post-funded Project
3. Research on the Construction of High-level Technical Talent Training System, National High-level Think Tank Project, Tsinghua University
4. Research on the pattern and development trend of the global film industry, Tsinghua University Independent Research Program
5. Editor of the textbook "Management of Film and Television", 2022 Teaching and Learning Improvement Project for Postgraduate Education, Tsinghua University
6. Research on the Construction of Chinese Film and Television Industrialization System,Supported by The National Social Science Fund of China as the Post-funded Project
7. Research on Risk Assessment and Risk Control of Film Project Based on Big Data,Supported by National Radio and Television Administration Social Science as the Major Project
8. Research on Risk Assessment and Risk Control System of Movies and TV Series Based on Big Data,Supported by Social Science Fund of Beijing
9. Feasibility Study Report on "Yunnan (South and Southeast Asia) Digital Content Industry Platform Project", Yunnan Cloud on Cloud Big Data Industry Development Co.
10. Report on Chinese Mainstream Audiovisual Works, Tencent Digital Public Opinion Department
11. Report on the Social Value of Chinese Variety Shows (2020), Tencent Political Opinion Department
12. 2021 China TV Series Development Report, China Media Group
13. Research report on university users' long-form video preferences, Youku Information Technology (Beijing) Co., Ltd.
14. The Role of Drama Education in Comprehensive Assessment and Inquiry-based Learning in Primary and Secondary Schools, Beijing Half Classroom Co.,Ltd.
15. China TV Drama Industry Development Situation Report 2021, Capital Film and Television Development Think Tank, Capital Radio and Television Program Production Association, Tsinghua University Chinese Literature and Art Review Base, Ali Entertainment Youku
16. China TV Series Industry Development Report 2021, The Capital Film and TV Development Think Tank, Capital Radio and TV Program Production Association, China Literature and Art Criticism Base of Tsinghua University, Alibaba Group
17. Research Report on Youth Choice in China's Internet Audiovisual, China Association of Internet Audiovisual Program Services
18. Technical service on the project "Blue Book on Internet Audio-visual (2020)", China Association of Internet Audio-visual Program Services
19. Research on the cultivation of film and television talents in Beijing and Shanghai, Zhong Lian Shengshi Culture (Beijing) Co.
20. City Branding and Systematic Communication Strategy", Nanjing Jiangning District Committee Propaganda Department
Works of Art
1. The Grandmaster (Producer Assistant)
2. Mr.Cinema (Planner)
3. The Legend of North Wei Dynasty (Producer Assistant）
4. Qianye and Changsheng (Planner and Producer)
5. The Journey to The Throne (Co-producer)
6. The Royal Guard (Chief Screenwriter)
7. Asura Bride (Co-producer)
Honors and Rewards
1. The article "Research on the Development and Future Trend of Chinese Online Movies" was awarded as an excellent work in the Beijing Literature and Arts Review 2021
2. Leading Talents in Radio, Television and Online Audiovisual Industry of China（2021）
3. Leading Talents in Radio, Television and Online Audiovisual Industry of Beijing（2020）
4. The First Prize of the 13th "Academic Award" in the book category by the Chinese Collegial Association For Visual Art (2020)
5. The Second Prize of the 6th Starlight TV Literature and Art Paper Selection for Outstanding TV Literature and Art Papers（2020）
6. The First Prize of Research Report by Chinese Collegial Association For Visual Art（2018）;
7. The First Prize of Research Report by Chinese Collegial Association For Visual Art（2017）;
8. The Second Prize of Media Management Research in the 14th National Radio, Film and Television Academic Papers Selection(2016);
9. The Excellent Scientific Research Achievement Award of Communication University of China(2016);
10. "Excellent Young and Middle-aged Teacher Prize" of Communication University of China(2013);
11. The 10th Excellent Scientific Research Achievement Award of Communication University of China(2012);
12. Teaching Contribution Award of School of Theater, Film and Television, Communication University of China(2011);
13. Teaching Quality Award of School of Theater,Film and Television Arts, Communication University of China (2010);
14. Excellent Worker of the Year of Communication University of China(2009).
